“I came up with the idea because I was seeing these videos circulating, and I liked the idea of bringing some simplicity to it,” Lame told CNN in a recent video interview. Then, earlier this year, he began making fun of the life-hack videos that flood social media platforms – reacting to them with a wordless shrug or a look of exasperation – and he struck a chord. One day, he downloaded TikTok and started tinkering with it in his bedroom, posting videos of himself under the name Khaby Lame.Īt first, like a lot of TikTokers, he created clips of himself dancing, watching video games or doing comedy stunts. He spent his days holed up at his parents’ home in the Italian city of Chivasso, looking for jobs. Lame, (prounouced Lah-MAY), started posting videos after he lost his job as a factory worker in Italy in the early days of the pandemic in 2020. On Instagram, Lame has 78.3 million followers compared with D’Amelio’s 48.8 million. In the past few weeks, his fans launched a social media effort to push him past D’Amelio on TikTok. Lame, 22, who was born in the West African nation of Senegal and now lives in Italy, creates videos in which he reacts wordlessly to absurd life hacks, racking up millions of views and likes with each post. With more than 142.9 million followers, Lame has dethroned teen dancer and content creator Charli D’Amelio to become the most-followed person on the platform. The agreement includes the creation of a series of NFT collections on Ronaldo that will be offered for sale exclusively on Binance NFT.When Italy first went into a coronavirus lockdown last year, Khabane Lame had just lost his job at a factory near the northern city of Turin. Recently, Binance also announced its exclusive, multi-year partnership with Cristiano Ronaldo, one of the greatest soccer players ever.Īgain, the goal of the blockchain ecosystem and global infrastructure provider for crypto is to activate a global campaign to introduce Web3 to the footballer’s fans, bringing them closer to the NFT industry in particular. With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space”. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption. “Khaby has become a cultural icon and one of the most entertaining creators globally. James Rothwell, Binance Global Vice President of Marketing also wanted to comment on this: I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. Welcome aboard Khaby!” Binance and Khaby Lame to increase awareness and adoption of Web3 Thanks to the new collaboration, Binance wants to increase the reach of its ecosystemīroadly speaking, Khaby Lame has become Binance’s influencer of choice to increase Web3 awareness and adoption through its social channels, but also through the launch of exclusive Khaby Lame NFT collections. Launch exclusive Khaby Lame NFT collections.“Meet our new brand ambassador the most followed creator on TikTok. Through this partnership we will: □Drive crypto education □Launch exclusive Khaby Lame NFT collections □Debunk crypto & Web3 myths □Grow the industry & #Binance ecosystem Meet our new brand ambassador the most followed creator on TikTok □□ Specifically, here are the specific points Binance is targeting with this new collaboration: The most popular crypto-exchange Binance chooses its new brand ambassador: Khaby Lame, the Italian-Senegalese star who on TikTok has taken the web by storm with his “life hack” videos in which he tackles overly complicated scenarios.Ĭurrently, Lame is the most followed creator on TikTok, with more than 142 million followers on the platform and 78 million followers on Instagram. ![]() ![]() Binance and Khaby Lame to increase awareness and adoption of Web3.Binance: Khaby Lame as brand ambassador.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |