“We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit. “When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,” said Alex Seyferth, Chicago Cubs vice president of corporate partnerships. The first team to partner with a CBD company was the Chicago Cubs in April. “To be able to work with such an iconic organization and to be a part of promoting health and wellness in my hometown community is an incredible honor.” ![]() “As someone who grew up in Kansas City, this partnership with the Kansas City Royals is more than a ‘dream come true’ for me,” said Huerter. ![]() “Equipped with fans and misters, the space is designed to give fans a place to relax and watch the game while learning about the positive effects of CBD,” a press release stated.Īccording to Startland News, Pure Spectrum’s CEO Dan Huerter is a native to the area. The partnership also included the launch of the Pure Spectrum Lodge, which opened on June 2 at the team’s Kauffman Stadium. “For this organization, this opportunity gives us a chance to support a brand with Kansas City ties and to educate the community on the benefits of CBD.” “The Kansas City Royals are proud to be just the second MLB team to form a partnership with a company like Pure Spectrum,” said executive vice president, chief commercial and community impact officer of the Kansas City Royals, Sarah Tourville. “This partnership will focus on educating fans about their endocannabinoid system and the potential benefits of CBD for overall wellness.” “The Kansas City Royals are proud to announce a partnership with Pure Spectrum CBD, a hemp industry pioneer, and a leading producer of high-quality CBD products,” the post stated. Pure Spectrum also published a statement from the Kansas City Royals as well. ![]() “Pure Spectrum is ecstatic to announce our new partnership with the We can’t wait to see you on the field,” the company wrote online on June 6. Pure Spectrum announced its connection with the Kansas City Royals as a “trusted wellness partner” on Instagram and Facebook. The Kansas City Royals officially became the second Major League Baseball (MLB) team to partner with a CBD company last week.
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